Amazon Echo Show 15

This project strategic communications plan for the Amazon Echo Show 15 focused on repositioning the device as a daily essential rather than another source of noise. The concept highlights how it simplifies routines such as organizing schedules, managing tasks, and centralizing information, to make everyday life feel more seamless and less stressful.

**This project and brief were used for educational purposes only at the S.I. Newhouse School of Communications at Syracuse University