JET 360

For this graduate-level advertising project, my team collaborated with an engineering student who developed an innovative machine designed to repair microscopic cracks in jet turbine blades. Tasked with bringing the invention to life from a branding and marketing perspective, we created the name Jet 360 to reflect the machine’s precision, efficiency, and accuracy capabilities within the aviation industry. From there, we developed a complete visual identity, including logo design, brand positioning, and multiple advertising executions across print and digital platforms. This project allowed me to combine strategic thinking with creative problem-solving while translating a highly technical engineering concept into a clear, compelling brand story for a broader audience.